Company News
Australian Rapper Iggy Azalea’s Totally Plastic Beauty Collection To Launch in Ulta
Collection created with BH Cosmetics marks her foray into beauty space.
By: Christine Esposito
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Grammy-nominated and multi-platinum selling Australian musician and entrepreneurIggy Azalea is making her foray into color cosmetics with Totally Plastic, a capsule collection created with BH Cosmetics. The line is inspired by her favorite memories from herteenage years—the 2000s.
The 13-piece collection ranging from$7-$29will include a face palette, eyeshadow palettes, lip glosses, a brush set, beauty sponge, false eyelashes, a hand mirror and travel case. The collection will debut onAug. 29on BHCosmetics.com and at Ulta in-store and online.
“I really wanted to work with BH Cosmetics because from the beginning, they were totally open to me having 100% creative control, and if I don't have creative control with a brand I'm just not going to put my name on it,” remarked Azalea. “I'm very passionate about having a concept and bringing it to life and I'm so specific about the way that I want things to be. I love that BH Cosmetics has an accessible price point for everyone but still has very good quality products. That stuck out to me because I rarely see actual high-quality eyeshadow for the price point that they have. I love that because when I'm thinking about things that I'm making for people, I want them to be accessible to everyone.”
“We have always viewed Iggy Azalea as an influential icon across the fashion and beauty spaces,” said Yannis Rodocanachi, CEO of BH Cosmetics.“We are huge fans of her trendsetting looks on the red carpet, music videos and across all of her creative frontiers. Iggy was involved in all areas of this exciting collaboration, and is in every bit and piece of this collection. We are so humbled to be the first brand to collaborate with her on a beauty line and are eager to launch this amazing collection full of unique formulations and throwback-inspired designs, all while celebrating Iggy and her influential style.”
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